Sans Normal Lomel 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Fonseca' by Nasir Udin, 'Neue Reman Sans' by Propertype, 'Core Sans C' by S-Core, 'NuOrder' by The Northern Block, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, confident, energetic, retro, impact, momentum, display clarity, brand punch, slanted, rounded, compact, smooth, chunky.
A heavy, right-slanted sans with rounded construction and compact counters. Strokes stay broadly consistent while terminals are clean and slightly tapered by the italic angle, producing smooth, continuous silhouettes. Curves are full and circular in letters like O/C/G, while diagonals in A/V/W/X and the angled joins in N/M/K create a dynamic rhythm. Lowercase forms are sturdy and simplified, with a single-storey a and g, and the numerals are bold, blocky, and highly legible at display sizes.
Best suited for headlines, posters, and short emphatic copy where strong color and forward slant add impact. It also fits sports branding, promotional graphics, and packaging that benefits from compact, high-contrast letterforms that stay readable at larger sizes.
The overall tone is assertive and kinetic, combining a contemporary, high-impact presence with a mildly retro, sports-signage feel. Its bold slant reads as fast and promotional, suited to messaging that needs immediacy and confidence.
The design appears intended to deliver maximum visual weight with a smooth, rounded sans structure and a consistent italic thrust. It prioritizes boldness and speed in the rhythm of the forms, aiming for attention-grabbing display typography that remains clear and cohesive in mixed-case settings.
Spacing and proportions are tuned for headline use: wide shapes like O and Q feel substantial, while tighter letters such as E/F/T keep lines dense and punchy. The italic lean is consistent across capitals, lowercase, and figures, helping mixed text hold a unified forward motion.