Script Fife 2 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: logotypes, headlines, packaging, posters, signage, retro, playful, friendly, bold, casual, display impact, vintage flair, sign lettering, friendly branding, rounded, swashy, brushy, bouncy, looped.
A heavy, brush-like script with connected lowercase and a consistent rightward slant. Strokes are smooth and rounded with softly tapered joins, giving the letters a painted, single-tool feel rather than sharp calligraphic edges. Uppercase forms are compact and decorative, featuring generous loops and teardrop terminals that create dense, eye-catching silhouettes. The lowercase has a modest x-height with prominent ascenders and descenders, plus a rhythmic baseline bounce and occasional swash-like entries and exits that keep words flowing.
Best suited for display work where a confident, lively script is needed—such as branding and logotypes, headlines, poster titles, packaging, café or shop signage, and social media graphics. It can work in short subheads or pull quotes when given enough size and spacing, but it is less suited to long body text.
The overall tone is upbeat and nostalgic, evoking mid-century sign lettering and classic product packaging. Its bold, rounded forms feel welcoming and energetic, leaning more toward fun and personality than formality or restraint.
The design appears intended to deliver a bold, connected script with a vintage sign-painting flavor, prioritizing strong silhouettes and expressive loops for immediate impact. Its construction emphasizes smooth flow and decorative capitals to add character in branding-oriented typography.
Numerals share the same soft, bulbous stroke endings and cursive momentum, making them most effective at display sizes. The dense black color and ornamental caps can close up in tight settings, so extra tracking and generous line spacing help maintain clarity in longer phrases.