Sans Normal Annog 7 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: branding, ui design, headlines, signage, posters, modern, friendly, clean, techy, minimal, versatility, clarity, contemporary feel, approachability, geometric, rounded, open counters, low contrast, soft terminals.
This sans serif uses sturdy, low-contrast strokes with a largely monoline feel and gently rounded joins. Letterforms lean geometric, with broad circular bowls (O, C, G) and open apertures that keep counters clear at display sizes. Curves are smooth and even, while diagonals (K, V, W, X) stay crisp and stable; terminals tend to be clean and slightly softened rather than sharp. The lowercase is straightforward and contemporary, with a single-storey a and g, a compact shoulder on r, and a prominent descender on y that adds rhythm without feeling calligraphic.
It works well for branding systems, product identity, and UI/UX typography where a clean, contemporary voice is needed. The sturdy shapes and open counters also suit headlines, posters, and signage that require quick recognition at a distance.
The overall tone is modern and approachable, combining a tech-friendly cleanliness with soft, rounded geometry. It feels confident and utilitarian without becoming cold, making it suitable for contemporary branding and interface-forward design.
The design appears intended as a versatile geometric sans that balances clarity with friendliness. By keeping strokes even and shapes rounded, it aims to read cleanly in practical settings while still feeling current and personable.
Spacing appears even and comfortable, and the forms hold up well in continuous text, where rounded bowls and open counters maintain clarity. Numerals are clear and contemporary, with simple shapes and consistent stroke weight that match the letters.