Sans Normal Nomow 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Interval Next' by Mostardesign; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; 'Nuno' by Type.p; 'Olivine' by URW Type Foundry; and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, impactful, straightforward, impact, clarity, modernity, prominence, simplicity, blocky, rounded, compact, geometric, heavy.
A dense, heavy sans with broad proportions and rounded-corner geometry. Strokes are consistently thick with minimal modulation, and curves are smooth and circular, producing closed counters that feel compact and sturdy. Terminals are mostly blunt, with occasional angled joins in diagonals, giving a crisp, engineered finish. Overall spacing reads solid and even in display sizes, with a strong, poster-like silhouette.
This font is best suited to display typography such as headlines, posters, and large-format signage where its mass and width can deliver immediate impact. It also works well for bold branding moments, packaging callouts, and simple UI or editorial accents that need a confident, modern sans voice.
The tone is assertive and energetic without feeling sharp or aggressive. Its rounded forms and substantial weight lend a friendly, contemporary voice that reads as bold and direct, suited to attention-grabbing messaging.
The design appears intended as a high-impact, contemporary sans built for prominent settings. It prioritizes strong silhouettes, simple geometric construction, and consistent stroke weight to create a dependable, attention-forward reading experience at larger sizes.
Numerals and capitals share a uniform, substantial color that holds up well in short bursts of text. The lowercase maintains clear, simplified forms that emphasize legibility through strong shapes and generous interior structure at large sizes.