Sans Normal Ehdum 2 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, headlines, ui, airy, refined, modern, gentle, minimal, modern elegance, editorial tone, minimalist clarity, soft geometry, monoline, rounded, clean, sleek, graceful.
A very slender, monoline sans with a consistent rightward slant and smooth, rounded construction. Curves are drawn with clean circular logic and open apertures, while joins stay calm and understated, giving the design an even, unbroken rhythm. Proportions feel balanced with a moderate x-height, short-to-moderate ascenders/descenders, and lightly tapered-looking terminals driven more by geometry than contrast.
Best suited to short-to-medium text in settings that benefit from a light, polished presence: editorial headings and pull quotes, brand wordmarks, packaging, and presentation typography. It can also work in UI for large labels or navigation where a sleek, unobtrusive italic is desired, provided sufficient size and contrast are used.
The overall tone is light, elegant, and contemporary, with an understated sophistication that reads as calm and precise rather than expressive or loud. Its italic stance adds a gentle sense of motion, making the voice feel slightly more personal and editorial while remaining restrained.
The design appears intended to deliver a modern, minimal italic sans that prioritizes elegance and smooth readability through consistent monoline strokes and rounded, geometric forms. It aims to provide a refined, contemporary voice for display and brand-forward typography without relying on decorative details.
Round letters like O/C/G and the numeral forms maintain a smooth, continuous stroke, reinforcing the font’s minimalist, refined character. The lowercase shows a friendly softness (notably in g, e, and s), while capitals keep a clean, architectural simplicity.