Script Hirot 2 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, retro, playful, confident, warm, handwritten feel, brand charm, display impact, signage style, lively rhythm, brushy, rounded, looped, flowing, casual.
A connected script with a smooth, brush-pen rhythm and rounded terminals. Strokes are consistently heavy and softly modeled, with gentle joins and occasional teardrop-like entries that keep counters open and readable. Uppercase forms are compact and loop-forward, while lowercase shows a modest x-height with tall ascenders and long, curving descenders that add movement. Numerals follow the same handwritten logic, with simple, slightly slanted shapes and soft curves rather than rigid geometry.
This script suits short-to-medium display settings where a friendly, handcrafted look is desired—such as branding marks, packaging callouts, café or boutique signage, posters, and social media headers. It performs best at larger sizes where the loops and joins can be appreciated without crowding.
The overall tone is upbeat and personable, combining a nostalgic sign-painter feel with an easy, conversational handwriting warmth. Its looping capitals and buoyant stroke flow give it a lively, welcoming voice that reads as informal but intentional.
The letterforms suggest an intention to emulate confident brush lettering with a polished, repeatable consistency. It aims to deliver energetic, personable word shapes with decorative capitals and a steady connected flow for display-forward communication.
Letterspacing appears naturally tight due to the connected cursive structure, creating a continuous word shape and strong horizontal momentum. The design favors smooth curves over sharp angles, and the uppercase-to-lowercase contrast feels decorative without becoming overly ornate.