Script Ogdam 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, retro, playful, warm, confident, handcrafted feel, expressive display, friendly branding, brush lettering, brushy, rounded, looping, swashy, bouncy.
A smooth, brush-like script with a consistent rightward slant and rounded terminals. Strokes show subtle tapering at entry and exit points, with gentle swelling through curves that gives a written, pressure-driven feel. Letterforms are compact with a relatively low x-height, and the rhythm is lively—upright strokes and joins vary slightly in width and spacing, creating a natural, handwritten cadence. Capitals are larger and more decorative, featuring looped forms and occasional swash-like starts and finishes, while lowercase maintains simpler cursive construction for continuous reading.
Well-suited for branding marks, packaging, menus, and promotional headlines where a friendly, hand-crafted voice is desired. It performs especially well in short to medium text settings such as slogans, invitations, and social graphics, where the lively cursive rhythm and decorative capitals can be featured.
The overall tone is upbeat and personable, combining a casual hand-lettered friendliness with a slightly vintage, sign-painter flair. It feels expressive without becoming overly ornate, making it approachable and energetic rather than formal or delicate.
The font appears intended to emulate confident brush lettering with a polished, display-ready consistency. It aims to deliver an expressive cursive look that feels handcrafted while remaining clean enough for modern marketing and editorial display use.
The design leans on rounded bowls and broad, sweeping curves; certain letters and figures carry distinctive looped gestures that read well at display sizes. Because of the compact lowercase and active stroke movement, the font benefits from a bit of breathing room in tracking and line spacing when set in longer phrases.