Sans Normal Ekbik 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, packaging, ui text, modern, refined, clean, airy, friendly, modernity, readability, elegant emphasis, clean tone, monolinear, calligraphic, humanist, rounded, open.
A slanted, monolinear sans with softly rounded curves and smooth, continuous strokes. The letterforms are built from simple geometric arcs but retain a humanist rhythm in their proportions and spacing. Terminals are mostly clean and slightly softened rather than sharply cut, and curves stay even without abrupt angle changes. Uppercase shapes are open and restrained, while lowercase forms feel fluid with clear bowls and gently tapered joins; numerals follow the same rounded, streamlined construction.
Well suited to editorial typography where an italic voice is needed for emphasis, pull quotes, or elegant body copy. It can also work in modern branding and packaging that favors a clean, understated personality, and in UI or product settings for short passages where a refined slanted style is desired.
The overall tone is contemporary and polished, with a calm, approachable demeanor. Its italic movement adds a sense of momentum and sophistication without becoming decorative, giving text a light, editorial elegance.
The design appears intended to deliver a modern italic companion with a clean sans structure, prioritizing smooth curves, open forms, and an even typographic color. It aims for a polished, versatile tone that reads comfortably while still feeling distinctly stylized through its consistent slant.
Counters are generally generous and apertures stay open, supporting clarity in continuous reading. The slant is consistent across letters and figures, producing a cohesive forward-leaning texture. Round letters (O, C, G, e, o) set the visual theme, while diagonals (V, W, y) remain smooth and balanced rather than sharp.