Sans Normal Numed 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fieldwork' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, modern, cheerful, attention grabbing, approachability, display impact, modern branding, rounded, geometric, soft corners, bulky, bouncy.
A heavy, rounded sans with broad proportions and softly curved outer contours. Strokes are thick and uniform, with generous bowls and a slightly “inflated” feel that keeps counters open despite the weight. Terminals are generally blunt and smooth, and the design favors clean, simple construction over sharp joins, producing a steady, chunky rhythm in both caps and lowercase.
Best suited for short, high-impact text such as headlines, poster typography, logotypes, packaging callouts, and display signage where bold presence and friendly character are an advantage. In dense paragraphs it may feel visually heavy, but it performs strongly for titles, labels, and punchy UI or social graphics.
The overall tone is upbeat and approachable, with a toy-like softness that reads as friendly rather than severe. Its bold mass and rounded geometry give it a confident, attention-grabbing voice suited to energetic, contemporary messaging.
The design intention appears to be a bold, approachable display sans that balances geometric clarity with softened forms, aiming for strong visibility and a welcoming personality in modern branding and editorial applications.
The numerals and capitals appear particularly sturdy and blocky, helping the font hold together at large sizes. Curved letters (like C, O, S, and U) emphasize the circular geometry, while diagonals and joins remain thick and compact, reinforcing a cohesive, poster-forward texture.