Script Fime 7 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logo, packaging, posters, signage, retro, friendly, confident, playful, nostalgic, display impact, brand charm, retro sign style, decorative caps, swashy, rounded, brushed, bouncy, compact.
A heavy, right-leaning script with rounded terminals and pronounced teardrop-like joins that give strokes a soft, inked feel. Letterforms are compact with a relatively low x-height and generous, looped capitals featuring broad entry/exit swashes. Curves dominate the construction, with smooth, continuous contours and a rhythmic alternation of thickened downstrokes and tighter hairline transitions. Numerals and lowercase maintain the same brushy momentum, producing a cohesive, slightly bouncy texture across lines.
Best suited for display settings where its swashy capitals and bold strokes can be appreciated, such as logos, brand marks, packaging labels, posters, and storefront-style signage. It also works well for short, punchy headlines or product names where a friendly, retro script flavor is desired.
The overall tone is upbeat and nostalgic, echoing mid-century signage and classic advertising scripts. Its bold presence feels welcoming and confident, with decorative caps adding a touch of showmanship. The lively slant and rounded forms create a warm, personable voice rather than a formal, restrained one.
The design appears intended to deliver a bold, highly legible script that retains hand-drawn charm while staying consistent enough for branding. Its compact lowercase and expressive uppercase suggest a focus on impactful titles and identity work rather than long-form text.
Capitals carry much of the personality through prominent loops and flourishes, while the lowercase stays comparatively compact and simplified for speed and consistency. At smaller sizes the dense weight and tight interior counters can begin to close up, so the design reads best when given space to breathe.