Script Afmot 4 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, branding, packaging, posters, greeting cards, friendly, retro, playful, folksy, cheerful, hand-lettered feel, display personality, retro charm, approachability, rounded, looped, bouncy, swashy, informal.
A rounded, hand-drawn script with softly swelling strokes and gentle contrast. Letterforms lean mostly upright and follow a lively baseline rhythm, with frequent curls, hooks, and looped terminals that echo pen or brush lettering. Capitals are decorative yet compact, while lowercase forms are simplified and legible, using occasional partial connections rather than continuous joining throughout. Numerals are open and curvy with a casual, drawn feel that matches the alphabet.
Best suited to short-to-medium display settings where personality is desired: logos and wordmarks, packaging labels, café or boutique signage, poster headlines, social graphics, and invitations or greeting cards. It can also work for pull quotes when set with generous size and spacing to preserve its loops and terminals.
The overall tone is warm and approachable, with a vintage sign‑painting and homemade-card charm. Its buoyant curves and friendly loops give text an upbeat, personable voice suited to lighthearted messaging.
The design appears intended to capture an informal, hand-lettered script look with a clean, repeatable structure for digital typesetting. It balances decorative swashes with readable shapes, aiming for a personable, retro-leaning display voice rather than formal calligraphy.
Ascenders and descenders are expressive—especially in letters like g, j, y, and f—adding flourish without becoming overly ornate. Spacing appears comfortable for display use, and the design maintains consistent stroke behavior and terminal styling across letters and figures.