Sans Other Aggu 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'American Auto' by Miller Type Foundry, 'Fact' by ParaType, and 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, sports branding, playful, chunky, punchy, friendly, retro, impact, distinctiveness, brand voice, playfulness, geometric, rounded, soft corners, compact, high impact.
A heavy, compact sans with blocky silhouettes and softly rounded corners. Strokes are monolinear and dense, with large counters that tend toward circular or oval shapes (notably in O, o, 0, 8, 9), giving the design a simplified, geometric backbone. Terminals are mostly flat but often slightly eased, and several glyphs show deliberate notch-like cut-ins or wedge joins that create a distinctive, constructed texture (visible in letters like S/s and in some diagonals). Proportions are sturdy with short extenders and tight internal spacing, producing a strong, poster-oriented color on the page.
Best suited for headlines, posters, short slogans, and branding where high impact and a friendly, attention-grabbing voice are desired. It can work well on packaging and event graphics, especially when set with ample tracking or in larger sizes to let the distinctive cut-ins read clearly.
The overall tone is bold and upbeat, with a cartoonish, retro display feel. Its chunky forms read as approachable and fun rather than technical, and the subtle notches add character that feels handcrafted and energetic.
The font appears designed to deliver maximum visual weight with a playful, geometric construction, adding signature notches and simplified counters to stand apart from more neutral grotesques. Its forms prioritize bold presence and brandable character over quiet, text-first neutrality.
The design’s mass and compact counters keep it legible at large sizes, while the idiosyncratic cut-ins and joins become more noticeable in running text, emphasizing a custom, display-led personality.