Slab Contrasted Ihty 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Lagu Serif' by Alessio Laiso Type, 'Bandera' by AndrijType, 'Rooney' by Jan Fromm, 'Mediator Serif' by ParaType, and 'Kondolarge' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, book covers, confident, editorial, retro, sporty, lively, impact, momentum, headline voice, brand presence, retro modernity, chunky, bracketed, ink-trap feel, compact counters, bouncy rhythm.
This typeface is a heavy, right-leaning slab serif with compact inner counters and emphatic, blocky terminals. The serifs read as sturdy slabs with slight bracketing, and many joins and corners are subtly softened, giving an inked, built-up feel rather than crisp geometric cuts. Stroke modulation is present but controlled: verticals stay dominant while curves and diagonals show noticeable shaping, producing a strong rhythm across words. Proportions are broad and assertive with tight apertures in letters like a, e, and s, and rounded forms (o, O, 8) that feel full and weighty.
Best suited to display settings where weight and slanted energy can do the work: headlines, posters, cover titling, and bold pull quotes. Its sturdy slabs and compact counters also make it a strong choice for branding, labels, and packaging where a dense, confident wordmark-like texture is desirable. For long passages, it will be most comfortable when given generous size and leading.
The overall tone is bold and energetic, combining a classic editorial slab voice with a more playful, athletic slant. It feels confident and attention-grabbing, with a retro warmth that suggests headlines, punchy statements, and spirited branding. The italic angle adds momentum, making text feel in motion even at large sizes.
The design appears intended to deliver a forceful, contemporary take on the italic slab serif: sturdy, compressed-looking counters, and a cohesive dark color that reads immediately from a distance. It balances classic slab credibility with a more animated, modern rhythm to support impactful typography in prominent, attention-driven contexts.
In the sample text, the dense weight and narrow openings create dark, continuous texture, especially in long lines. The numerals match the letterforms’ heft and rounded construction, maintaining a consistent, poster-ready presence. The shapes favor impact and cohesion over delicate detail, so spacing and line length will strongly influence readability.