Sans Rounded Efwa 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'DIN Mittel EF' by Elsner+Flake; 'Ciutadella Rounded' by Emtype Foundry; 'FF DIN Round' by FontFont; 'DIN 2014 Rounded' by ParaType; and 'Core Gothic D', 'Core Sans D', and 'Core Sans DS' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, soft, approachable, casual, approachability, warmth, simplicity, modernity, impact, rounded, chunky, monoline, smooth, bubbly.
A heavy, monoline sans with generously rounded corners and fully softened terminals throughout. Stroke weight is consistent, with broad curves and compact counters that keep letters feeling sturdy at text and display sizes. Proportions lean slightly wide and stable, with simple, geometric-leaning construction in rounds like O/C and open, uncluttered joins in letters such as n/m/h. Figures and punctuation follow the same rounded logic, giving the set a cohesive, pillowy silhouette.
Well-suited to short-to-medium text in headlines, brand marks, packaging callouts, and promotional graphics where a friendly, softened look is desirable. It also works for signage and UI accents when you want high visual warmth and strong presence without a rigid, mechanical feel.
The overall tone is warm and informal, with a toy-like softness that reads friendly rather than technical. Its rounded endings and compact, cushioned shapes suggest a contemporary, approachable voice suited to upbeat messaging and human-centered branding.
The design appears intended to deliver a sturdy, highly legible sans with a distinctly rounded, welcoming personality. By pairing consistent stroke weight with softened geometry, it aims to communicate friendliness and modern simplicity while maintaining enough mass for confident display use.
The rhythm is even and steady, emphasizing smooth curves over sharp diagonals; this keeps words looking cohesive and calm. Round letters stay very circular, while diagonals (like in A/V/W/X/Y) remain thick and softened, avoiding any harsh peaks or corners.