Sans Normal Abbem 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: ui design, signage, headlines, branding, data display, modern, clean, technical, dynamic, neutral, clarity, efficiency, contemporary tone, forward motion, oblique, geometric, monoline, open apertures, slanted terminals.
This typeface is an oblique, monoline sans with smooth, geometric curves and crisp, straight joins. Letterforms are broadly proportioned with generous horizontal spacing, giving the alphabet an airy rhythm. Curved characters like C, O, and Q read as near-elliptical forms, while straight-sided letters keep edges clean and minimally tapered. Terminals are plain and unadorned, with consistent stroke thickness and a steady, even texture across both uppercase and lowercase.
It suits interface typography, dashboards, and wayfinding where a clean sans voice is needed with a bit of directional energy. The wide stance and open shapes also make it effective for headlines, product branding, and short blocks of text where clarity and a contemporary feel are priorities.
The overall tone is modern and utilitarian, with a controlled, forward-leaning motion that feels brisk and contemporary. Its restrained forms avoid expressiveness in favor of clarity, suggesting a practical, system-like voice with a subtle sense of speed.
The design appears intended to provide a neutral, geometric sans foundation with an integrated oblique posture, balancing straightforward construction with a sense of motion for modern applications.
Counters are open and legible, and the slant is consistent across letters and numerals, helping maintain a unified flow in text. The numeral set follows the same straightforward construction, reading clearly at display sizes and remaining visually aligned with the letterforms.