Sans Normal Fogiv 7 is a very light, narrow, low contrast, upright, normal x-height font.
Keywords: branding, headlines, editorial, packaging, posters, minimal, airy, modern, elegant, refined, refinement, simplicity, modernity, clarity, monoline, geometric, open counters, high apertures, clean curves.
A very thin, monoline sans with a restrained geometric construction and smooth, circular curves. Strokes remain consistent throughout, with generous open counters and wide apertures that keep forms clear despite the delicate weight. Terminals are clean and unembellished, and the overall spacing feels even and measured, producing a calm, linear rhythm in both uppercase and lowercase. Numerals follow the same simplified, outline-like approach, with rounded shapes that match the letterforms.
Well-suited to branding systems, fashion/beauty packaging, and editorial headlines where a refined, minimal tone is desired. It also works for posters and large-scale typographic treatments that can preserve its hairline detail; for extended small text, it benefits from comfortable sizes and generous leading.
The font conveys a quiet, contemporary sophistication—light, precise, and understated. Its spare lines and open shapes create an airy, premium feel that reads as modern and design-forward rather than expressive or rugged.
The design appears intended to provide a sleek, contemporary sans with a delicate presence—prioritizing clarity through open forms while maintaining a fashionable, premium visual voice.
Round letters (such as O/C/G) appear nearly circular, while straight-sided forms (E/F/H/L) stay crisp and uncluttered, reinforcing a clean geometric logic. The light stroke demands adequate size and contrast against the background, as the design prioritizes elegance over visual heft.