Sans Normal Asmur 12 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Dual' by North Type, 'Aaux Next Wide' by Positype, 'Hybriduo' by Typebae, and 'Expressway' and 'Expressway Soft' by Typodermic (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, friendly, tech, clarity, versatility, modernity, neutral tone, digital use, geometric, rounded, minimal, open apertures, high legibility.
A clean sans with predominantly geometric construction and smooth, circular bowls. Strokes appear even and consistent, with gentle curve-to-straight transitions and largely closed terminals. Uppercase forms are straightforward and balanced; round letters (C, G, O, Q) read as near-circular, while straight-sided letters keep a crisp, simple geometry. Lowercase includes single-storey a and g, with open counters and uncluttered joins that keep the texture airy in text. Numerals are clear and proportionate, with rounded forms and simple, readable shapes.
This font suits interface and product text, dashboards, and other clarity-first settings where neutral voice and consistent spacing matter. It also works well for contemporary branding and signage, and holds up in editorial layouts thanks to its even texture and straightforward letterforms.
The overall tone is modern and restrained, with a quiet friendliness coming from the rounded geometry and open forms. It feels utilitarian without being cold, lending itself to contemporary interfaces and straightforward communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric foundations and simplified details suggest an aim for broad usability across display and text sizes, with a contemporary, unobtrusive character.
Letterforms show a consistent rhythm across curves and verticals, producing an even typographic color in paragraphs. The lowercase t has a compact crossbar and the y and j use clean descenders, helping maintain a tidy line in running text.