Shadow Impu 7 is a regular weight, normal width, very high contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, signage, retro, playful, comic, bold, loud, instant depth, retro display, attention capture, signage feel, decorative headline, outline, inline, drop shadow, chunky, rounded.
A chunky, rounded sans with hollow/outlined letterforms and a consistent offset shadow that reads as a solid, extruded layer. Strokes are built from a heavy outer contour with an open interior, creating strong figure–ground contrast, while corners are mostly softened and terminals feel blunt. Proportions are compact and tall in the lowercase, with large counters and simplified geometry that keeps shapes legible at display sizes. The shadow direction is uniform across the set, giving a stable, poster-like dimensionality and a crisp, graphic rhythm in headlines.
Best suited to large-format display typography such as posters, titles, and attention-forward headlines where the outline and shadow can fully resolve. It can also work well for logos, stickers, packaging, and signage that want a bold, dimensional look without relying on color gradients or effects.
The combination of outlined forms and a hard offset shadow produces a punchy, upbeat tone that feels nostalgic and attention-grabbing. It suggests mid-century signage, arcade/poster graphics, and lighthearted branding, balancing friendliness (rounded construction) with impact (high-contrast outline and deep shadow).
The design appears intended to deliver instant impact through a built-in dimensional effect—an outlined primary form paired with an offset shadow—so text looks decorated and “finished” straight from the font. The rounded, simplified construction keeps the style friendly and broadly usable for energetic display settings.
The shadow acts as a secondary shape rather than a blur, so the font reads best when it has room to breathe; tighter spacing or small sizes can make the interior hollows and shadow edges visually busy. Numerals and capitals share the same blocky, dimensional logic, reinforcing a cohesive display system.