Sans Normal Helaw 2 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, branding, packaging, posters, editorial, friendly, playful, clean, casual, approachable, approachability, legibility, modernity, simplicity, softness, rounded, soft, open, geometric, smooth.
A rounded sans with monoline strokes and softly finished terminals throughout. Curves dominate the construction, with generous bowls and open apertures that keep counters clear at text sizes. Proportions lean slightly compact in the lowercase, while capitals feel steady and evenly weighted; diagonals (A, V, W, X, Y) maintain a consistent stroke with smooth joins. The overall rhythm is even and low-contrast, with subtle quirks such as gently curved strokes and rounded corners that prevent the forms from feeling rigidly mechanical.
Works well for interface text, product branding, packaging, and casual editorial settings where a clean but personable sans is desired. The rounded construction and open counters also make it suitable for signage, headings, and short-to-medium passages that need a friendly, readable texture.
The tone is warm and easygoing, balancing modern geometric clarity with a lightly whimsical, human feel. Its rounded endings and smooth curves read as welcoming rather than formal, giving it an informal, upbeat voice suited to friendly messaging and everyday UI copy.
The design appears intended to deliver a modern, rounded sans voice that stays clear and functional while adding approachability through softened terminals and smooth, geometric curves. It aims for versatile legibility with a gentle personality rather than strict neutrality.
Figures are simple and highly legible, matching the letterforms with the same rounded, monoline treatment. Lowercase shapes show clear differentiation (notably a, g, e, and t) and maintain a consistent softness across the set, supporting a cohesive texture in paragraphs.