Sans Rounded Vema 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AT Move Skewy' by André Toet Design, 'Dexa Pro' by Artegra, 'Hanley Pro' by District 62 Studio, 'Panton Rust' by Fontfabric, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, friendly, playful, approachable, soft, bold, soft impact, friendly display, approachable branding, playful clarity, rounded, chunky, bubbly, compact, smooth.
A heavy, rounded sans with soft terminals and generously curved joins. Strokes are uniform and full, producing large counters and a compact, sturdy rhythm. The shapes lean toward geometric simplicity, but with softened corners and slightly narrowed apertures that keep word images tight and cohesive. Numerals and capitals feel especially solid and monoline, while lowercase forms maintain clear silhouettes with minimal detailing.
Best suited to short-form, high-impact settings such as headlines, posters, packaging, and brand marks where a friendly, soft-edged voice is desired. It also works well for playful UI callouts, signage, and social graphics that benefit from strong legibility and a welcoming tone.
The overall tone is warm and inviting, with a cheerful, informal presence. Its thick, cushiony shapes read as gentle and kid-friendly rather than technical or corporate, giving text a confident but non-aggressive voice.
The design appears intended to deliver maximum bold presence without harsh edges, combining straightforward sans construction with rounded finishing for a personable, contemporary feel.
Round terminals are consistently applied across straight stems and diagonals, and interior spaces stay open enough to keep letters distinguishable at display sizes. The punctuation and simple forms in the sample text reinforce a smooth, even color on the line with little visual sharpness.