Sans Normal Addog 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, posters, packaging, ui, clean, modern, dynamic, casual, friendly, modern utility, italic emphasis, friendly clarity, geometric consistency, oblique, rounded, open, geometric, monoline.
A slanted sans with rounded, geometric construction and smooth, monoline strokes. Curves are largely circular/elliptical with open apertures, while straight strokes stay crisp and unadorned, producing a clean rhythm in both uppercase and lowercase. The lowercase shows simple single-storey forms and compact joins, and the figures follow the same rounded, utilitarian structure for consistent color in text.
Works well for branding, headlines, and short editorial passages where an energetic italic voice is desirable. The clean shapes and open counters also suit UI accents, product packaging, and marketing materials that need a modern, approachable tone.
The overall tone feels contemporary and approachable, with the italic slant adding momentum and a conversational energy. Its rounded geometry keeps it friendly rather than formal, making it read as practical and modern.
Likely designed as a versatile italic sans that delivers a crisp, contemporary look while staying friendly and readable. The emphasis appears to be on geometric consistency and a smooth, rounded texture that performs reliably across display and text sizes.
The oblique angle is consistent across capitals, lowercase, and numerals, which helps maintain a unified texture in mixed-case settings. Round letters like O/Q/0 stay notably smooth and even, reinforcing a geometric, polished look.