Serif Flared Ushu 14 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, invitations, classic, literary, formal, scholarly, readability, print heritage, quiet refinement, versatile editorial, bracketed, calligraphic, readable, crisp, transitional.
A refined serif with gently flared terminals and bracketed serifs that give strokes a subtly calligraphic taper. Uppercase forms are sturdy and evenly proportioned, with rounded bowls and clean, confident curves; the C and G are open and smooth, while the Q shows a distinct, angled tail. Lowercase features a moderate x-height with clear differentiation between characters; the a is double-storey and the g is single-storey with a generous bowl, contributing to an approachable, text-friendly rhythm. Numerals are oldstyle-leaning in feel, with soft curves and varied silhouettes that sit comfortably alongside the lowercase.
Performs well for long-form reading in books and editorial layouts where a stable, familiar serif texture is desired. It can also serve in refined branding, packaging, or event materials that benefit from a classic voice and a slightly hand-influenced finish, and it holds up for headings when set with comfortable tracking.
The overall tone is bookish and composed, balancing tradition with a hint of warmth from the flared endings. It feels authoritative without becoming ornate, making it well suited to serious, content-first typography that still wants a human touch.
Likely designed to evoke traditional print typography while adding a contemporary softness through flared terminals and moderated contrast. The intent appears to be dependable readability with a cultured, literary character that works in both text and headline roles.
Stroke modulation is noticeable but restrained, and the spacing reads even in continuous text. Terminals and serifs appear consistently shaped across the set, creating a cohesive, steady texture in paragraphs while keeping letterforms crisp at display sizes.