Script Fima 15 is a very bold, normal width, high contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, titles, retro, confident, playful, luxe, friendly, display impact, decorative script, brand flavor, vintage flair, expressive caps, swashy, rounded, brushed, chunky, bouncy.
A very heavy, right-leaning script with pronounced thick–thin modulation and soft, rounded terminals. Strokes feel brush-driven: broad downstrokes, tapered entries/exits, and frequent teardrop-like joins that create a lively rhythm. Letterforms are compact and curvy with a modest x-height relative to tall ascenders and occasional extended swashes, while counters stay fairly tight due to the weight. Capitals are especially expressive, using large bowls and sweeping introductory strokes that read well at display sizes.
Best suited to display applications where its weight and swash detail can shine—headlines, branding marks, packaging, menu covers, posters, and short title treatments. It can work for brief emphasis in editorial layouts, but longer passages may feel heavy and reduce legibility.
The overall tone is bold and charismatic, with a vintage sign-painting flavor and a touch of formal flair. Its swelling curves and confident slant give it a friendly, celebratory voice that still feels polished rather than casual.
The design appears intended to deliver a bold, brush-script look that combines decorative capitals with smooth, connected lowercase for impactful, flowing typography. It prioritizes personality and presence over minimalism, aiming for classic display lettering with a modern, polished finish.
In text, the strong modulation and dense blacks make it visually commanding, while the flowing connections and swashes add movement across a line. At smaller sizes the tight counters and heavy joins can start to fill in, so spacing and size choice will matter for clarity.