Sans Normal Obdov 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Glober' by Fontfabric, 'Akwe Pro' by ROHH, 'Quercus Whiteline' by Storm Type Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, approachability, modern branding, display emphasis, clarity, rounded, geometric, blocky, compact, sturdy.
A heavy, rounded sans with simplified geometry and broad, even strokes. Curves are built from near-circular bowls with slightly flattened terminals, while straight strokes stay vertical and sturdy, producing a compact, blocky silhouette. Counters are moderately open for the weight, and joins are smooth with minimal detailing, giving the letters a clean, uniform rhythm. Numerals and capitals carry a strong, poster-like presence, with consistent proportions and clear, uncomplicated forms.
Best suited for headlines, posters, and brand-led applications where strong presence is needed. The dense, rounded forms work well in packaging, labels, and signage, and can also serve for short UI labels or callouts when a friendly, high-impact voice is desired.
The overall tone is bold and upbeat, combining a friendly softness in the curves with a decisive, assertive weight. It feels contemporary and approachable rather than technical, with a lively, advertising-ready punch.
Designed to deliver maximum visual weight with a soft, geometric friendliness—prioritizing immediacy, legibility, and a contemporary commercial feel. The streamlined shapes suggest an intention toward bold display typography that remains approachable and versatile across marketing contexts.
The face relies on simple shapes and short terminals, which helps maintain clarity at larger sizes and reinforces a cohesive, logo-like look across both uppercase and lowercase. The lowercase shows rounded bowls and compact spacing tendencies that amplify density and impact in text settings.