Sans Faceted Umka 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, gaming, packaging, industrial, techno, athletic, futuristic, tactical, impact, ruggedness, precision, modernity, distinctiveness, octagonal, chamfered, angular, blocky, compact counters.
A heavy, faceted sans built from straight strokes and chamfered corners, replacing curves with planar cuts. The forms feel broadly proportioned with firm verticals and simplified joins, producing an almost octagonal geometry in round letters. Counters are compact and often rectangular, and several glyphs use small horizontal notches or cut-ins that reinforce a machined, stencil-like rhythm without fully breaking strokes. Numerals and capitals share the same rigid construction, giving the set a consistent, engineered texture at display sizes.
Best suited to headlines, logos, and short statements where strong silhouette and geometric texture are desirable. It fits sports branding, gaming and esports graphics, industrial or tech-themed posters, and packaging that benefits from a rugged, engineered look. For long text, it will work better in larger sizes where the compact counters and internal cut-ins remain clear.
The overall tone is forceful and utilitarian, with a contemporary sci‑fi and sports-equipment attitude. Its sharp facets and dense color create a sense of toughness and speed, reading as confident, technical, and slightly militaristic.
The letterforms suggest an intention to evoke machined precision and rugged modernity by translating traditional sans shapes into faceted, chamfered constructions. The repeated cuts and tight counters appear designed to create a distinctive, high-impact display voice with a sporty, techno edge.
The design relies on repeated corner cuts and inset apertures to create internal detail, which increases character but also makes small sizes feel busy. Spacing appears tuned for headline impact, where the chunky silhouettes and distinctive notches can read clearly as a pattern.