Sans Superellipse Idbij 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, confident, playful, punchy, friendly, retro, impact, approachability, clarity, display strength, rounded, compact, blocky, soft-cornered, heavy.
A heavy, compact sans with rounded-rectangle construction and softly eased corners throughout. Strokes are thick and uniform with minimal modulation, producing solid, dark letterforms and short-looking counters. Curves tend toward superelliptical bowls, while terminals are broadly cut and blunt, giving the alphabet a sturdy, poster-like rhythm. Lowercase forms are robust and wide-set, with a single-storey a and g, a squat e, and large circular dots on i and j; numerals follow the same dense, geometric logic with substantial interior space where possible.
Well suited to headlines, posters, packaging, and bold branding where immediate impact is needed. It also works for short UI labels and wayfinding-style signage when set at larger sizes, prioritizing strong silhouette recognition over delicate detail.
The overall tone is bold and outgoing, combining a friendly softness with a strong, attention-grabbing presence. Its rounded geometry reads approachable and slightly retro, while the weight and compact proportions add urgency and impact.
The design appears intended to deliver maximum visibility with a warm, geometric personality. By combining thick, even strokes with superelliptical curves and blunt terminals, it aims for a contemporary display voice that still nods to retro, rounded grotesque forms.
In text settings the heavy weight reduces fine separation between letters, so the face reads best when given a bit of size and breathing room. The design’s consistent curvature and squared-off construction keep lines visually even and stable, especially in all-caps headlines.