Sans Normal Ridah 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Orgon' and 'Orgon Plan' by Hoftype, 'Open Sans Soft' by Matteson Typographics, 'Clara Sans' by Signature Type Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, confident, approachable, techy, approachability, clarity, brand impact, modern utility, rounded, soft corners, geometric, monoline, clean.
A heavy, geometric sans with smooth curves and softened terminals that keep the forms feeling friendly rather than rigid. Strokes are largely even, with broad counters and open apertures that maintain clarity at display sizes. The uppercase set reads compact and stable, with round bowls and consistent curvature, while the lowercase shows simple, single-storey forms and gently squared details that add a utilitarian rhythm. Figures are straightforward and sturdy, with rounded shapes and minimal modulation that match the letterforms’ clean construction.
This face works best for headlines and short-to-medium display text where its weight and rounded geometry can carry personality and impact. It’s a strong option for branding systems, packaging, and signage that need a modern, approachable voice. In digital contexts, it can serve well for UI labels, navigation, and product marketing typography where clarity and a friendly tone are priorities.
The overall tone is contemporary and approachable, combining a solid, dependable presence with soft rounding that feels welcoming. It projects clarity and confidence without becoming harsh, making it well-suited to upbeat, practical branding and interface-forward aesthetics.
The design appears intended to deliver a contemporary geometric sans with softened edges—maximizing visual impact while keeping the tone approachable. Its consistent stroke behavior and simplified shapes suggest an emphasis on clean reproduction across print and screen and on forming stable, readable word silhouettes.
The design balances circular geometry (notably in O/C/G and the bowls) with subtly squared joins and terminals, creating a hybrid of friendly roundness and functional structure. Spacing appears even and disciplined, supporting tidy word shapes in the sample text.