Sans Normal Lumev 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Associate Sans' by Indian Type Foundry and 'Biennale' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, modern, friendly, impact, energy, attention, display, momentum, oblique, chunky, compact counters, rounded, high-impact.
A heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes are uniform and dense, with compact internal counters and blunt terminals that keep the letterforms solid at display sizes. Curves are generous and geometric-leaning, while diagonals (notably in A, K, V, W, X, and Z) maintain a steady forward slant and a crisp, energetic rhythm. The overall texture is dark and even, with simplified shapes and minimal detailing for maximum impact.
Best suited to headlines, poster typography, sports and event graphics, and brand moments that need immediate presence. It also works well for packaging callouts and promotional messaging where a compact, high-impact voice is desirable.
The tone is bold and upbeat, combining a sporty forward motion with approachable rounded forms. It reads as assertive and promotional rather than formal, projecting momentum and confidence in headlines and short statements.
The design appears intended as an attention-grabbing display sans that combines forward-leaning motion with sturdy, rounded geometry. Its simplified, high-ink forms prioritize impact and cohesion across letters and figures for energetic marketing and editorial display use.
Round letters like O and Q are notably wide and full, reinforcing the expansive feel, while the numerals share the same thick, rounded logic for consistent emphasis. The slant and weight together create strong word-shape momentum, but the tight counters suggest it will be most comfortable where clarity is supported by generous size and spacing.