Sans Normal Asnug 23 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Aftika' and 'Aftika Soft' by Graphite, 'Creata' by Ivan Petrov, and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, web content, product branding, signage, clean, modern, neutral, friendly, functional, legibility, versatility, neutral tone, modern clarity, softened geometry, rounded terminals, open counters, balanced, geometric, crisp.
A clean sans with predominantly circular and elliptical construction, even stroke modulation, and rounded terminals that keep the texture smooth and consistent. Curves are generous and symmetrical (notably in C, O, and S), while straight-sided forms like E, F, H, and N stay crisp and straightforward. The lowercase shows a single-storey a and g, a compact, efficient t, and generally open apertures that support clarity in running text. Numerals are simple and readable with rounded bowls and a straightforward 1 and 7, maintaining the same calm, even rhythm as the letters.
This font suits interface copy, web and app typography, and general-purpose editorial text where a clean, contemporary sans is needed. Its open shapes and smooth rhythm also make it a good fit for wayfinding or instructional content, and for understated brand systems that prefer a friendly but restrained voice.
The overall tone is neutral and modern, with a friendly softness from the rounded endings and circular bowls. It reads as practical and unobtrusive—designed to carry content without adding strong stylistic emphasis.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and consistency across headings and body text. Rounded terminals and geometric curves suggest an effort to soften the tone while keeping forms efficient and broadly applicable.
Spacing appears comfortably even in the sample text, producing a steady gray value across lines. Round characters (o, e, c) and diagonals (v, w, y) feel well-balanced against the more rectilinear capitals, helping the font remain consistent across mixed-case settings.