Sans Contrasted Okbij 3 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, modernist, friendly, retro, expressive, softened, impact, distinctiveness, approachability, brand voice, display clarity, rounded, humanist, geometric, open apertures, sheared terminals.
A heavy, clean sans with rounded geometry and noticeable modulation between thick verticals and thinner joins and curves. The forms favor broad bowls and open apertures, with gently squared counters in places and softly tapered or slightly angled terminals that add rhythm. Capitals read sturdy and compact, while lowercase shows simple, single-storey structures (notably a and g) and a straightforward, utilitarian skeleton. Numerals are wide and assertive, with smooth curves and a consistent, display-oriented texture.
Best suited to display applications where its weight, rounded construction, and lively terminal details can be appreciated—headlines, posters, packaging, and brand wordmarks. It also works well for short UI or editorial callouts where strong presence and quick recognition matter more than extended-reading neutrality.
The overall tone feels contemporary with a hint of mid-century poster energy—confident, approachable, and slightly playful. Its softened corners and rounded bowls keep the weight from feeling harsh, while the subtle contrast and lively terminals add personality without becoming decorative.
The design appears intended to deliver a bold, contemporary sans voice with softened geometry and controlled contrast—balancing clarity with a distinctive, slightly retro personality for attention-grabbing typography.
Spacing in the samples produces a dense, headline-friendly color, and the stroke joins stay clean at large sizes. The distinctive terminal treatment and rounded construction make individual letters memorable, which can be an asset in branding but may feel stylized for long passages.