Slab Square Ugmot 12 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: book typography, editorial text, magazine features, pull quotes, branding, editorial, literary, refined, classic, warm, readability, emphasis, classic tone, text companion, heritage feel, bracketed serifs, oldstyle numerals, calligraphic slant, open apertures, lively rhythm.
An italic serif with sturdy, squared-off slab serifs and softly bracketed joins that keep the shapes smooth rather than abrupt. Strokes show only gentle modulation, with crisp terminals and a consistent, slightly condensed rhythm created by compact counters and firm verticals. The italic angle is pronounced and calligraphic, especially in the lowercase, where rounded bowls and angled entry/exit strokes create a flowing texture. Numerals appear oldstyle with varying heights and descenders, matching the text color and movement of the lowercase.
Well suited to editorial and book settings where an italic with strong structure is needed for emphasis, introductions, or quoted material. It can also work effectively in refined branding and packaging that benefits from a classic, slightly assertive italic voice.
The overall tone is bookish and editorial, combining the confidence of slab serifs with the elegance of a traditional italic. It feels cultured and slightly formal, with a warm, human cadence that suits long-form reading while still carrying a distinctive voice.
Likely designed to deliver an italic that remains highly readable while projecting more presence than a delicate text italic. The combination of robust slab serifs, controlled modulation, and oldstyle figures suggests a focus on comfortable text color with a traditional, literary character.
Uppercase forms read clean and deliberate, while the lowercase adds most of the personality through energetic curves, a single-storey “a,” and a looping descender on “g.” The “Q” features a prominent, sweeping tail, and the italic slant is consistent across letters and figures, supporting coherent word shapes in text.