Sans Normal Ambak 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'DuGrotesk' by Dutype Foundry, 'Recht' by Mint Type, 'Goga' by Narrow Type, 'Genora Sans' by Pixesia Studio, 'Malnor Sans' by Sikifonts, and 'Arbeit' by Studio Few (names referenced only for comparison).
Keywords: headlines, posters, signage, ui labels, branding, modern, confident, neutral, technical, clean, impact, clarity, legibility, utility, geometric, compact, robust, crisp, straight-sided.
A sturdy sans with broad proportions and firmly weighted strokes. Curves are smooth and fairly geometric, paired with flat terminals and squared counters where needed, giving the forms a clean, engineered feel. Uppercase shapes read solid and blocky, while the lowercase keeps simple construction with open apertures and compact joins. Spacing appears even and utilitarian, supporting consistent color in text without delicate detailing.
It performs best where strong presence and quick recognition matter—headlines, poster typography, signage, and short UI labels. The dense weight and broad forms also suit brand marks and packaging where a clean, contemporary sans is needed.
The overall tone is modern and matter-of-fact, projecting confidence and clarity rather than warmth or ornament. Its broad stance and dense strokes create an assertive voice that feels at home in contemporary branding and straightforward UI typography.
The design appears intended to provide a bold, dependable sans voice with simple geometry and clear letterforms. It prioritizes legibility and impact through sturdy construction, restrained detailing, and consistent rhythm across letters and numerals.
Round letters like O, C, and G show controlled, near-circular bowls, while straight-sided letters (E, F, H, N) emphasize a stable, architectural rhythm. Numerals are similarly sturdy and highly legible, matching the letterforms’ weight and simplicity.