Sans Normal Hirif 9 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Acherus Feral' by Horizon Type and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, signage, friendly, clean, modern, approachable, playful, approachability, clarity, modern neutrality, brand warmth, geometric consistency, rounded, open apertures, soft terminals, geometric, low contrast.
A rounded sans with smooth, near-monoline strokes and softly finished terminals throughout. Forms lean geometric—built from circular bowls and generous curves—while keeping readable proportions and clear counters. Uppercase shapes are steady and open, with a simple, pointed A and a balanced, circular O; the G uses a straightforward horizontal bar, and the R has a clean bowl-to-leg transition. Lowercase shows single-storey a and g, a compact ear on g, and a tall, friendly t with a short crossbar; overall spacing reads even and uncluttered in text.
Well-suited to interface typography, product branding, and editorial headlines where a friendly, modern tone is desired. The open apertures and rounded construction hold up clearly in short paragraphs and instructions, while the geometric consistency makes it effective for signage, labels, and packaging systems.
The overall tone is warm and approachable, with a clean contemporary feel. Rounded geometry and soft stroke endings create a gentle, friendly voice that feels modern without turning sterile. Subtle quirks in a few shapes add a lightly playful character while staying broadly neutral and legible.
The design appears intended to deliver a contemporary, approachable sans that stays clean and functional while emphasizing round, geometric construction. Its softened terminals and single-storey lowercase forms suggest a focus on friendliness and clarity for everyday communication and brand-forward applications.
Round punctuation and the circular figure set reinforce the geometric theme, with numerals that feel consistent in stroke and curvature. Diagonals (V, W, X, Y) keep smooth joins and rounded ends, avoiding sharp, aggressive points. The text sample shows stable rhythm and comfortable word shapes at display and larger text sizes.