Sans Normal Sulev 1 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Pro Sotan' by Differentialtype and 'Dialog' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, sporty, casual, playful, expressive display, retro feel, energetic tone, friendly branding, rounded, soft terminals, brushy, bouncy, high-lean.
A slanted, rounded sans with thick, smooth strokes and softly blunted terminals. Forms are built from broad curves and compact counters, producing a dense, dark texture with an energetic forward lean. The geometry favors oval bowls and tapered joins that feel brush-influenced rather than rigidly geometric. Proportions are moderately wide with lively, slightly uneven letter widths, and the overall rhythm reads as dynamic and informal rather than strictly engineered.
Best suited for display applications where personality and motion matter—headlines, posters, product packaging, storefront or event signage, and bold brand marks. It can also work for short bursts of UI or social graphics, but its heavy, expressive shapes are most effective in larger sizes and concise copy.
The font conveys a friendly, upbeat tone with a retro flavor—suggestive of mid-century signage and casual athletic branding. Its smooth, rounded forms and assertive slant give it momentum and approachability, reading as confident without feeling sharp or formal. The overall impression is warm, lively, and a bit whimsical.
The design appears intended to deliver a strong, friendly display voice with a sense of speed and casual confidence. By combining rounded sans construction with brush-like softness and a pronounced slant, it aims for high-impact readability while maintaining an approachable, playful character.
Uppercase and lowercase share a consistent, rounded construction that stays clear at display sizes. Numerals match the same soft, heavy, forward-leaning style, creating cohesive headline and poster settings. The italic angle is pronounced enough to add motion, so spacing and line breaks benefit from a bit of breathing room in longer settings.