Print Hemap 2 is a bold, very narrow, medium contrast, italic, short x-height font.
Keywords: posters, packaging, headlines, children’s media, social graphics, playful, handmade, lively, casual, quirky, expressive display, handmade feel, friendly impact, casual branding, brushy, bouncy, rounded, chunky, expressive.
This typeface features brush-like, forward-leaning letterforms with compact proportions and a lively, uneven rhythm. Strokes are thick and tapered with soft, rounded terminals, giving the contours a painted look rather than a rigid pen structure. Character widths vary noticeably, and the baseline feel is energetic due to small shifts in angle and curve tension. Counters are generally tight and organic, with simplified, slightly irregular shapes that reinforce a hand-drawn construction.
It works best for short, high-impact text such as posters, headlines, product packaging, event promos, and social media graphics where a handmade feel is desirable. For longer passages, it’s better used sparingly (e.g., pull quotes or section headers) to preserve clarity and avoid visual fatigue.
The overall tone is upbeat and informal, with a mischievous, cartoon-adjacent friendliness. Its brisk slant and chunky brush strokes suggest speed and spontaneity, conveying a casual, personable voice rather than a polished corporate one.
The design appears intended to deliver an informal brush-lettered look with strong presence and a spirited, human touch. Its variable character widths and tapered strokes prioritize expressive texture and display personality over strict regularity.
The capitals are especially attention-grabbing, with emphatic curves and wedge-like strokes that read well at display sizes. Numerals follow the same painted logic, with rounded forms and occasional asymmetric weighting that keeps the texture animated across a line of text.