Slab Square Irri 6 is a bold, wide, medium contrast, italic, tall x-height font visually similar to 'Charter BT' by Bitstream and 'ITC Charter' by ITC (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, confident, retro, editorial, sporty, rugged, impact, emphasis, heritage, energy, clarity, slab serif, bracketed slabs, oblique, compact serifs, ink-trap hints.
A bold, right-leaning slab serif with sturdy, squared-off serifs and a compact, punchy silhouette. Strokes are heavy with modest contrast, and joins feel solid and mechanical rather than calligraphic. The italic is constructed (not cursive), keeping clear, discrete letterforms while introducing a consistent forward slant. Lowercase shapes are broad and energetic with large counters, and the numerals are weighty and straightforward, matching the blunt serif structure for an even, authoritative texture in text.
Best suited to headlines, subheads, and short blocks of display text where its heavy slabs and oblique stance can carry hierarchy and attitude. It also fits branding and packaging that benefit from a robust, traditional voice—particularly in sports, workwear, food-and-drink labels, and editorial layouts that want a bold, classic feel.
The tone is assertive and slightly vintage, evoking classic editorial headlines, varsity/athletic styling, and mid-century display typography. Its strong slabs and forward angle create motion and emphasis, giving copy a confident, attention-grabbing voice without becoming ornamental.
The design appears intended to deliver high-impact emphasis through sturdy slab serifs and a forward-leaning posture, combining traditional serif structure with a dynamic, modern push. It prioritizes strong texture and immediacy, aiming for legibility and authority in attention-driven settings.
Across both the grid and paragraph samples, the design maintains a consistent serif treatment and a steady rhythm, with clear differentiation between similar forms (notably in the lowercase and numerals) that supports quick recognition at display sizes. The overall color is dark and dense, making it visually dominant on the page.