Sans Normal Oglu 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Binate' by Monotype, 'Fact' by ParaType, 'Motiva Sans' by Plau, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, clean, impact, clarity, approachability, modernity, simplicity, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad proportions and simple, low-contrast construction. Curves are smooth and circular (notably in C, G, O, and Q), paired with straight, firmly cut terminals and squared-off joins that keep the texture dense and even. Counters are relatively open for the weight, and spacing is generous enough to preserve letterform clarity at display sizes. The lowercase leans toward single-storey, straightforward shapes with sturdy stems and minimal modulation, while numerals are similarly robust and uniform in color.
Best suited to display typography where weight and presence are an advantage—headlines, campaign graphics, posters, and punchy brand systems. It can also work for short blocks of copy in marketing layouts when strong emphasis and a contemporary, friendly tone are desired.
The overall tone is direct and upbeat: assertive enough for emphasis, yet rounded and approachable rather than aggressive. Its solid silhouettes and clean geometry give it a contemporary, no-nonsense voice suited to attention-grabbing headlines.
Designed to deliver maximum impact with minimal stylistic distraction, combining geometric roundness with practical, sturdy construction. The emphasis appears to be on clear silhouettes, consistent rhythm, and a modern, approachable voice for prominent text.
The font maintains a consistent stroke logic across letters and figures, producing a strong, even typographic color in paragraphs. Round forms feel deliberately circular, while diagonals (A, V, W, Y) are thick and stable, reinforcing a sturdy, poster-ready presence.