Script Hydem 2 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: packaging, branding, posters, headlines, greeting cards, playful, friendly, handmade, casual, retro, handmade warmth, cheerful display, casual branding, craft aesthetic, rounded, bouncy, brushy, loopy, soft terminals.
A rounded, hand-drawn script with thick, brush-like strokes and softly tapered terminals. Letterforms are compact and slightly condensed, with a lively baseline bounce and gentle irregularities that preserve a natural, written feel. The lowercase shows frequent looped structures (notably in b, d, f, g, l, y, z) while capitals lean more toward simplified, print-like shapes with generous curves and minimal sharp corners. Counters are moderately open and joins are smooth rather than rigid, giving the overall texture a dark, even color without looking mechanical.
Well suited to short display settings where personality matters: brand marks, packaging, café or boutique signage, posters, social graphics, and greeting-card style messaging. It also works nicely for punchy headlines or pull quotes when paired with a calm text face for longer reading.
The font reads as warm and approachable, with a lighthearted, crafty charm. Its rounded forms and energetic rhythm suggest an informal, upbeat tone—more personal and whimsical than formal or corporate.
The design appears intended to deliver a confident, handmade script look with high visual impact and a welcoming, conversational feel. It emphasizes rounded brush strokes and playful loops to create a distinctive, craft-forward voice for display typography.
Uppercase and lowercase have distinct personalities: capitals are sturdy and easy to spot in titles, while the lowercase carries the more expressive, looped handwriting character. Numerals are bold and rounded with simple construction, matching the friendly, hand-rendered aesthetic and holding up well at display sizes.