Sans Other Embu 2 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, racing titles, gaming ui, posters, headlines, sporty, futuristic, aggressive, dynamic, industrial, speed cueing, impact display, tech styling, brandability, oblique, angular, slanted terminals, ink traps, inline cuts.
This typeface is built from chunky, oblique sans forms with strongly angled corners and sheared terminals. Strokes are blocky and geometric, with squared counters and frequent triangular notches that act like ink traps or engineered cut-ins, giving the letters a machined look. Curves are minimized in favor of faceted arcs and straight segments, and many glyphs incorporate horizontal or diagonal “speed” cuts (notably in S, Z, and several numerals), reinforcing a forward-leaning rhythm. Counters are small and rectangular, spacing is tight and forceful, and the overall texture reads as dense, high-impact display lettering.
Best suited to headlines, logos, team or event branding, game titles, and high-energy promotional graphics where a loud, kinetic tone is desired. It can work for short interface labels or packaging callouts when set large enough to preserve the tight counters and internal cut details.
The voice is fast, assertive, and competitive—evoking racing graphics, action branding, and sci‑fi interface labeling. Its sharp geometry and slanted stance suggest motion and urgency, while the heavy silhouettes project strength and intensity.
The design appears intended to deliver a speed-inspired, industrial display sans that remains highly stylized while maintaining recognizable letterforms. The repeated notches and slashes read as a deliberate branding device, adding motion cues and a technical edge to otherwise simple geometric shapes.
Distinctive details include the stencil-like interior breaks and inset slashes that repeat across uppercase, lowercase, and figures, creating a cohesive motif. Uppercase and lowercase share a similar construction, with simplified, compact bowls and a consistent forward slant that keeps lines of text visually charged at larger sizes.