Script Erri 10 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, signage, retro, confident, playful, smooth, bold, expressive branding, hand-lettered feel, display impact, retro styling, brushy, swashy, slanted, rounded, compact.
A heavy, brush-like script with a pronounced rightward slant and compact proportions. Strokes are smoothly rounded with tapered starts and finishes that suggest a fast, confident hand, and the weight stays broadly consistent while still showing subtle thick–thin modulation. Letterforms lean toward simplified connections and continuous rhythm rather than intricate looping, with generous curves, soft terminals, and occasional entry/exit flicks that add motion. Counters are relatively tight in the densest letters, giving words a solid, inked-in texture at display sizes.
Best suited to display settings such as branding, logos, posters, packaging, and short headlines where its bold, brush-script texture can carry personality. It also works well for casual signage and promotional graphics that want a vintage-leaning handwritten look, but it may feel dense in small body text or long passages.
The font projects a retro, energetic charm—bold and friendly, with a sporty, sign-painting feel. Its sweeping motion and sturdy strokes create an upbeat tone that reads as confident and approachable rather than delicate or formal.
The design appears intended to capture the immediacy of hand-lettered brush writing while staying consistent and sturdy for reproduction. It balances lively cursive motion with thick, readable forms to deliver a punchy script that stands out in expressive, attention-getting typography.
Capitals are especially prominent and slightly more decorative, helping create strong word shapes for headlines. Numerals follow the same brush rhythm and slant, keeping a cohesive look across alphanumerics. The overall texture is dark and punchy, so it benefits from ample spacing and lighter backgrounds to maintain clarity.