Sans Other Noju 15 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Knicknack' by Great Scott (names referenced only for comparison).
Keywords: kids branding, posters, packaging, comics, headlines, playful, cartoon, cheeky, friendly, handmade, playfulness, informality, attention, personality, whimsy, bulbous, chunky, bouncy, irregular, soft-cornered.
A chunky, rounded sans with heavy strokes and softened corners, shaped with an intentionally uneven, hand-cut feel. The letterforms show wobbly contours, slightly inconsistent stroke edges, and small asymmetries that create a lively rhythm. Counters are compact and often teardrop-like, and terminals tend toward blunt, scooped, or subtly notched endings rather than crisp geometry. Proportions are squat-to-medium overall, with a prominent x-height and simplified, bold silhouettes that hold together in display sizes.
Best suited for attention-grabbing display work such as kids and family-oriented branding, playful packaging, posters, event graphics, comic-inspired titling, and short headline copy. It can also work for badges, stickers, and social graphics where a bold, friendly voice is desired.
The tone is playful and mischievous, with a buoyant, cartoon-like energy that reads as informal and approachable. Its irregularities add personality and a homemade charm, making text feel animated and personable rather than polished or corporate.
The design appears intended to deliver a bold, characterful sans that feels hand-made and humorous, prioritizing personality and impact over strict geometric precision. Its forms aim to create an energetic, approachable presence that stays readable while looking intentionally quirky.
Uppercase and lowercase share a cohesive, bubbly construction, while figures are similarly hefty and stylized for strong visual consistency. The dense counters and heavy massing can cause interior spaces to close up as sizes drop, so it visually favors larger settings where the quirky shaping is most apparent.