Sans Contrasted Jihe 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, logos, magazine, posters, packaging, fashion, editorial, luxury, dramatic, modern, display impact, brand prestige, editorial voice, stylized contrast, sharp, crisp, sculptural, elegant, high-waisted.
A sharply contrasted display face with crisp, planar forms and an almost engraved sense of light and shadow. Strokes alternate between very heavy vertical masses and extremely thin hairlines, producing a rhythmic “black-and-wire” texture across words. Curves are smooth and controlled, while joins and terminals often resolve into fine, pointed connections that feel deliberate rather than rounded. Proportions lean slightly condensed in places, with tall capitals, narrow apertures in some letters, and numerals that echo the same thick–thin logic for a cohesive, highly stylized color on the page.
Best used for headlines, mastheads, and short statements where the contrast can be appreciated at size. It works well for logos and luxury-brand wordmarks, as well as packaging, invitations, and cultural posters that benefit from a refined yet bold presence. Use with generous leading and careful tracking to keep the thin hairlines from visually disappearing.
The overall tone is editorial and fashion-forward, projecting luxury through its dramatic contrast and precise detailing. It feels assertive and theatrical, suited to premium branding where sharp sophistication is more important than neutrality. The hairline accents add a refined, couture-like finish that reads as contemporary and curated.
The design appears intended to deliver a high-impact, high-fashion voice by combining dense vertical weight with razor-thin connective strokes. It prioritizes distinctive display character and a polished editorial finish over everyday text neutrality.
At large sizes the hairlines and knife-like joins become a key part of the personality, creating striking word shapes and distinctive silhouettes. In denser settings, the heavy verticals can dominate and tighten counters, so spacing and size choice will strongly affect readability and texture.