Sans Contrasted Setu 3 is a very bold, narrow, medium contrast, italic, tall x-height font.
Keywords: sports branding, headlines, posters, packaging, app promos, sporty, urgent, aggressive, modern, industrial, speed emphasis, compact impact, headline strength, branding punch, condensed, slanted, blocky, high-impact, rounded corners.
A compact, slanted sans with heavy, tightly packed forms and a strong forward lean. Strokes are thick with subtle modulation, and terminals are largely squared off with slightly softened corners, giving the shapes a machined, aerodynamic feel. Counters are relatively small and rounded, while curves (C, G, O) read as squarish ovals; diagonals (A, V, W, X) are sturdy and steep. Overall spacing is efficient and the rhythm is dense, optimized for bold, high-contrast silhouette rather than delicate detail.
Best suited to display settings where impact matters: sports identities, event posters, attention-grabbing headlines, packaging callouts, and promotional graphics. It can work for short bursts of text (taglines, subheads) when you want a dense, driving texture, but the heavy weight and tight proportions favor larger sizes over long reading.
The tone is fast, forceful, and energetic, evoking speed graphics and competitive branding. Its forward slant and compressed massing project momentum and urgency, while the blocky construction keeps it grounded and tough.
The design appears intended to deliver maximum punch in a compact footprint, combining a racing-style slant with sturdy, engineered letterforms. The goal is a bold, modern voice that reads quickly and holds together in large-scale branding and headline applications.
The lowercase echoes the uppercase’s compact geometry, with single-storey forms and simplified shapes that stay legible at display sizes. Numerals are similarly weighty and upright in structure while still matching the overall slant, producing a consistent, poster-ready texture in lines of text.