Print Rura 2 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: posters, packaging, social media, children's, headlines, friendly, playful, casual, energetic, approachable, handwritten warmth, casual impact, display emphasis, approachability, rounded, soft, brushy, chunky, bouncy.
A rounded, brush-like script with a consistent heavy stroke and softly swollen curves. Letterforms lean forward with an easy, handwritten slant, and terminals are blunt and rounded rather than sharply cut. Proportions run generous and open, with broad counters and a slightly bouncy baseline rhythm that varies subtly from glyph to glyph. The overall texture is smooth and solid, with minimal internal contrast and an informal, drawn-by-hand regularity rather than strict geometric construction.
Well-suited for short, bold messaging such as posters, packaging callouts, social graphics, and upbeat headlines where a friendly handwritten voice is desired. It can also work for children’s-oriented materials and casual branding accents, especially when set with ample breathing room to preserve its rounded shapes.
The font reads as warm and upbeat, conveying a casual, conversational tone. Its soft edges and buoyant slant suggest friendliness and motion, making text feel informal and human. The overall impression is fun and welcoming rather than formal or technical.
The design appears intended to capture the look of quick, confident marker lettering in a clean, repeatable form. It emphasizes warmth, legibility, and an informal personality, aiming for energetic display impact while retaining the spontaneity of hand-drawn strokes.
Capitals have a lively, marker-script feel with simplified shapes that prioritize immediacy over precision. Lowercase letters maintain clear silhouettes and open interiors, while numbers follow the same rounded, handwritten logic for a cohesive set. The spacing and stroke mass create a dark, confident color at display sizes, with a slightly irregular rhythm that reinforces the hand-drawn character.