Serif Normal Urmos 2 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, headlines, luxury branding, invitations, elegant, refined, airy, luxury, editorial voice, display elegance, modern classic, hairline, didone-like, sharp, delicate, crisp.
A very delicate serif with pronounced thick–thin modulation and long, tapering hairlines. Serifs are fine and sharply bracketed, with a crisp, engraved feel at joins and terminals. Uppercase forms are tall and stately with generous inner counters, while lowercase shows compact, controlled shapes with minimal stroke endings and a clean, vertical axis. Numerals follow the same high-contrast logic, with smooth curves and thin connecting strokes that keep the overall texture light and open.
Best suited to display settings where its hairlines can remain intact—magazine headlines, fashion and beauty layouts, luxury branding, and elegant invitations. It can work for short text passages in print or high-resolution environments, especially when paired with generous leading and restrained color.
The overall tone is luxurious and poised, projecting a high-end editorial sensibility. Its razor-thin details and calm rhythm feel sophisticated and contemporary, with a subtle classicism suited to polished, upscale communication.
The design appears intended to deliver a modern, high-contrast serif voice that feels premium and formal while remaining clean and uncluttered. It prioritizes elegance, crispness, and dramatic stroke contrast over robustness for small, low-resolution applications.
At text sizes, the extreme hairlines create a shimmering, airy color and emphasize whitespace; at larger sizes, the sharp terminals and high contrast read as especially precise. Round letters (C, O, Q) appear notably open and smooth, while diagonals (V, W, X, Y) rely on very fine connecting strokes that heighten the delicate impression.