Sans Normal Mylum 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'FS Koopman' by Fontsmith, 'Bari Sans' by JCFonts, 'Founder' by Serebryakov, 'Malnor Sans' by Sikifonts, 'Eloquia' by Typekiln, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, high impact, approachability, display clarity, graphic branding, rounded, chunky, soft corners, compact counters.
A heavy, rounded sans with thick, even strokes and broadly squared proportions softened by generous curves. Terminals are clean and blunt, with smooth joins and minimal interior detailing, giving letters a compact, sturdy silhouette. Counters tend to be tight in bowls like B, P, and R, while curves in C, G, O, and S stay broad and consistent, producing a steady, blocky rhythm. The lowercase is simple and robust with a single‑storey a and g, short ascenders, and a strong baseline presence; numerals match the same chunky, geometric feel.
Best suited to display settings where strong presence and quick recognition matter, such as headlines, posters, packaging, and logo/wordmark work. It also works well for signage and promotional graphics, especially when a friendly, high-impact voice is desired.
The overall tone is bold and approachable, balancing assertiveness with a friendly, rounded warmth. Its simplified shapes and thick color create a playful, poster-like attitude that reads as slightly retro and graphic rather than technical or delicate.
The design appears intended to deliver maximum visual impact with approachable geometry: a simplified, rounded construction that stays readable at display sizes while projecting a confident, upbeat personality.
At larger sizes the dense letterforms create a strong typographic texture, with punctuation and dots appearing sturdy and prominent. Spacing in the sample text supports headline use, where the solid strokes and compact counters produce a cohesive, attention-grabbing block of copy.