Print Utgiy 7 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, greetings, craft branding, playful, friendly, whimsical, handmade, casual, handmade warmth, casual readability, playful voice, storybook tone, rounded, bouncy, brushlike, soft, lively.
This font uses lively, hand-drawn letterforms with brushlike stroke modulation and rounded terminals. Shapes are slightly irregular in a controlled way, with subtle wobble and varied stroke endings that suggest a marker or paintbrush. Uppercase forms are open and simple with soft curves, while lowercase letters lean toward a casual print style with compact proportions and a modest x-height. Spacing and widths vary from glyph to glyph, creating a natural rhythm rather than a rigid, mechanical texture.
It works well for short-to-medium copy where a friendly, handmade voice is desirable—such as children’s materials, café or artisan packaging, invitations, greeting cards, and casual posters. It can also be effective in headings or pull quotes where its bouncy rhythm can be a visual feature.
The overall tone is warm and approachable, with a lighthearted, storybook energy. Its uneven, handmade cadence reads as personal and informal, making text feel conversational rather than formal or corporate.
The design appears intended to capture the feel of quick, confident hand lettering—clean enough to read easily, but irregular enough to preserve a human touch. It prioritizes charm, warmth, and spontaneity over typographic neutrality.
Numerals and punctuation follow the same hand-rendered logic, with rounded contours and slightly idiosyncratic shapes that keep lines of text animated. In longer settings, the texture stays legible but intentionally imperfect, emphasizing character over strict uniformity.