Sans Superellipse Jusu 3 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Avionic' by Grype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, techno, authoritative, retro, maximum impact, brand presence, display clarity, geometric uniformity, blocky, condensed feel, rounded corners, squared curves, compact counters.
This typeface is built from hefty, block-like strokes with rounded-rectangle (superellipse) curves and consistently softened corners. Bowls and counters read as squared-off ovals, producing a geometric, engineered rhythm across both uppercase and lowercase. Terminals are predominantly flat and orthogonal, with occasional stepped notches and cut-ins that add a machined feel. The lowercase maintains a sturdy, compact construction, and the numerals follow the same squared, monolinear logic for a cohesive, sign-ready texture.
Best suited for short, high-impact typography such as headlines, posters, team or event graphics, product packaging, and bold signage. It also works well for logos and wordmarks where a sturdy geometric footprint and strong silhouette are desirable.
The overall tone is bold and no-nonsense, with a sporty-industrial voice that feels at home in high-impact, utilitarian contexts. Its rounded-square geometry gives it a retro-tech flavor—confident, slightly militaristic, and built for visibility rather than delicacy.
The design appears intended to maximize visual punch and uniformity through squared curves, heavy strokes, and simplified letterforms. It prioritizes a rugged, engineered presence and quick recognition at display sizes, while keeping the construction consistent across letters and numerals.
The face shows strong stencil-like moments in a few letters through small interior cutouts and angular joins, while remaining clearly continuous rather than fully stenciled. Apertures tend to be tight and counters compact, so spacing and size choices will strongly influence legibility in dense settings.