Serif Normal Upkav 7 is a regular weight, very narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, posters, branding, elegant, dramatic, refined, luxury, impact, refinement, editorial voice, modern classic, hairline, didone, modern, crisp, pointed serifs.
A sharply drawn modern serif with extreme thick–thin modulation and crisp, tapered serifs. Vertical stems dominate with hairline horizontals and delicate curves, producing a clean, high-tension rhythm. Proportions skew narrow overall, with tall capitals and compact, upright lowercase forms; counters are relatively tight and apertures tend to be controlled rather than open. Terminals are polished and often slightly pointed or tapered, and numerals follow the same high-contrast logic with elegant, slender figures.
Best suited to headlines, magazine typography, and fashion-forward branding where high contrast and refined detail can be appreciated. It can also work for posters and titling, especially when paired with generous leading and careful tracking to maintain clarity.
The overall tone is sleek and luxurious, leaning toward fashion and premium editorial styling. The pronounced contrast and narrow stance create a dramatic, high-end voice that feels formal and curated rather than casual.
The design appears intended to deliver a contemporary, luxury-leaning serif voice with strong vertical emphasis and dramatic contrast, optimized for attention-grabbing display typography while retaining the familiar structure of conventional text serifs.
At display sizes the fine hairlines read as precise and sophisticated, while the tight spacing and delicate joins suggest it will look best when given breathing room in layout. The sample text shows a consistent, disciplined structure across upper- and lowercase with a distinctly modern, magazine-like presence.