Serif Normal Pogug 9 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Fielding' by AVP, 'Aman' by Blaze Type, 'Anglecia Pro' and 'Fiorina' by Mint Type, and 'Mafra Deck' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, classic, authoritative, dramatic, formal, impactful classic, editorial voice, refined contrast, display emphasis, bracketed, sharp, flared, crisp, high-contrast.
A high-contrast serif with pronounced thick–thin modulation and crisp, bracketed serifs. Curves are generous and round, while terminals and joins stay sharply defined, creating a strong black-and-white rhythm in text. Proportions skew broad with steady, upright construction; capitals are stately and evenly balanced, and lowercase forms show a conventional book-serif skeleton with sturdy verticals, open counters, and a moderate x-height relative to tall ascenders and descenders. Numerals follow the same refined contrast and serif detailing, reading clearly at display sizes.
Best suited for headlines, subheads, and other prominent typography where contrast and strong serifs can be appreciated. It also fits editorial design—magazines, book covers, and feature openers—where a traditional serif voice with extra presence is desirable. For long passages of small body text, its dense weight and strong contrast may be more effective when used sparingly or with ample leading and size.
The tone is classic and editorial, combining traditional book typography cues with a more dramatic, headline-ready punch. It feels authoritative and formal, suited to situations where typographic voice should carry weight and sophistication. The strong contrast and crisp serifs add a slightly theatrical elegance without drifting into ornate or calligraphic territory.
The design appears intended to deliver a conventional text-serif foundation with amplified contrast and width for heightened impact. It aims to read as traditional and trustworthy while providing enough drama for contemporary editorial and display settings.
In the sample text, the dense weight and contrast produce a textured, emphatic color on the page, especially at larger sizes. Round letters like O/Q and bowls in b/d/p show smooth, controlled curvature, while diagonals in V/W/X maintain a sharp, confident stance. Spacing appears comfortable for display and short blocks, with punctuation and dots rendered as solid, prominent marks.